While the emergence of social media makes it increasingly difficult to strategist campaigns within a given market, it gives brands excellent opportunities than ever to connect with a large number of global audience. Traditionally, global marketing campaigns catered to the needs of the largest markets and then tweaked to bring out prominent local flavors. The content and concept however remained predominantly relevant for the primary market that they were intended for.
The most important benefit of digital marketing is that it is one of the most effective ways of globalizing a market-specific campaign. Over the time, the process of digital marketing has evolved and become more fluid. Brands have learnt to operate with a more international mindset and produced campaigns that are relevant across a wide range of markets. They have managed to reach a fine balance between keeping global branding and cohesion, integrating cultural flavors.
Social media analysts state that in the future it will become increasingly difficult for international brands to contain campaigns with single markets. After all they would not want to miss out on the unique opportunity of reaching out to their audiences worldwide.
Again recently, the emergence of digital and social media marketing has enabled brands to embrace global marketing at a much deeper level. Today, the lines between separate markets have become blurred. Digital campaigns today running in one region inevitably ‘leak’ to others through social media channels and so are public comments, opinions and reactions, whether positive or negative.
As the face of digital marketing is changing rapidly, what new changes take place in the world of digital marketing, only time will tell.
The most important benefit of digital marketing is that it is one of the most effective ways of globalizing a market-specific campaign. Over the time, the process of digital marketing has evolved and become more fluid. Brands have learnt to operate with a more international mindset and produced campaigns that are relevant across a wide range of markets. They have managed to reach a fine balance between keeping global branding and cohesion, integrating cultural flavors.
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Again recently, the emergence of digital and social media marketing has enabled brands to embrace global marketing at a much deeper level. Today, the lines between separate markets have become blurred. Digital campaigns today running in one region inevitably ‘leak’ to others through social media channels and so are public comments, opinions and reactions, whether positive or negative.
As the face of digital marketing is changing rapidly, what new changes take place in the world of digital marketing, only time will tell.
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